In today's media obsessed environment, it can be difficult to illustrate who we are. Branding & Marketing Strategist Jasmine Takanikos knows the power of building a business through finding your own voice. Takanikos created BrandHuman to establish a more genuine approach between offline objectives and online brand identity—a personalized approach that she has developed with clients ranging from global thought leaders & brands to small business owners.
Through thought-provoking lectures, interactive experience based workshops and immersive strategic sessions—including a partnership globally with Soho House —BrandHuman invites guests to consider and define their individual goals before cultivating a brand identity. Rather than providing best practices on personal branding to participants, BrandHuman asks you to think and feel first.
With strategic guidance from Jasmine Takanikos, BrandHuman is a set of personalized tools that will help you connect to and develop your audience, create an online strategy, and build a strong organic community centered around who you are as a human and a brand. The Brand Human Principles are constantly evolving and growing based on the real time issues that we face as a collective regarding brand | self integration.
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is the creator of the global workshop and lecture series, BrandHuman centering around the importance of building lasting relationships with one’s core constituencies through the exploration of the self. Through interactive analysis of self positioning Takanikos aids in creating and cultivating online brand identities that synergistically align with the clients’ offline objectives. This approach, which is integrated into many of Takanikos’ strategic campaigns, has become a sought-after tool and as a result, a BrandHuman series has been created in partnership globally with Soho House. Takanikos presents monthly talks at the LA, Malibu and New York Houses.
Takanikos is also Principal, Creative Strategist for Candor Branding a firm providing integrated branding, design, & business development strategies to consumer lifestyle companies throughout the world.
Takanikos has operated her own businesses for over 10 years and worked with established brands and small businesses in areas including brand strategy, integrated marketing, strategic planning, business development, creative direction, and digital strategy.
Supporting her distinct business platform, Takanikos teaches a course she created called Centering Your Brand for the Continuing Education department at PARSONS The New School of Design, and BrandHuman at Pratt Institute.