BrandHuman is a methodology based on sixty principles that integrate the exploration of psychology, strategy, lifestyle, and relationship to self.

It’s designed for leaders, creators, and movers and shakers—

From solo entrepreneurs to innovators at global brands. The principles aren’t fixed. They evolve, and are continuously tuned to the nuances of contemporary culture, as well as the timeless truths behind what it is to be human.

Jasmine Takanikos and Eve Lewis work closely with clients to provide a customized approach to exploring the intersections of mind, body, and business. Participants are guided to consider their own self and experiences in relationship to their work, goals, and growth.

TWO HUMANS. ONE VISION.

As a branding instructor at PARSONS The New School of Design, Jasmine Takanikos watched hundreds of people move through her classroom, from up-and-coming entrepreneurs, to established business owners, to ex-CEOs—each one of them distinct, yet connected in their drive to create flourishing businesses. 

“Teaching was what got me understanding what worked for so many different kinds of people when launching a brand,” she says. “It’s called BrandHuman because every semester I encountered unique humans with unique needs.” 

As both an educator and a practitioner through her brand consultancy, she was able to deeply attune herself to the challenges her students and clients were facing. Through the continuous cycle of implementing, teaching, then implementing again, she came to the realization that all business and brand challenges could be traced back to the same essential source: The human being at the center of the work. 

Yet entrepreneurs, leaders, and creators are so rarely taught the skills they need to cultivate themselves as people so they can be successful in their businesses. Knowing she could help address this gap, Jasmine began formulating the BrandHuman principles with the mission to help brands thrive by tending to the humans at the heart of them.

She knew she had something meaningful—now it was time to grow.

That’s where Eve Lewis came in. A trained sociologist with experience in forecasting, fashion, and events, she has a lifelong fascination with the ways in which humans show up in the world.

A mutual friend thought they’d get along and planned to introduce them—except they serendipitously bumped into each other at a fundraiser first and hit it off. Instantly, they knew they wanted to work together. 

Eve was the catalyst to BrandHuman becoming its own distinct business, separate from Jasmine’s existing consultancy. As soon as she heard Jasmine describe the BrandHuman principles, she thought, everyone everywhere needs this.

For the next few years, Eve and Jasmine tested out their special connection, building out the BrandHuman methodology and infusing it with both of their particular geniuses. The results have been nothing short of transformational: 

“This process has genuinely affected me on a deep personal level.”
— Maurren Murphy

“Working with BrandHuman is not just about creating a brand but about deep self discovery.”
— Ryan Weiss

“I have found my path.”
— Jaime Alger

Today, BrandHuman is a thriving resource for leaders, creators, innovators, movers and shakers. We’d love for you to be a part of it.